Bonus products are often overlooked by a lot of people.
They aren't really necessary if you're only using your initial product to build a list, but if you're planning to sell your product, then you NEED to get some kind of bonus product in place.
It's not enough to just sell a product these days. If you're planning on making a product that is similar to some products that are already out there, then a bonus is a great way to entice your prospective customer to buy your offer instead of your competitors offer.
Often times the bonus is what makes my mind up for me in a buying decision, you might be the same.
In that case, it'd be downright madness not to have some kind of bonus product in place.
So, what can you create as a bonus product?
Well, you could get a PLR product and rewrite it and offer that as a bonus. More on that in the next chapter.
You could take out the biggest section of
If it's a video or audio product, then you could get it transcribed over at Odesk for pretty cheap and provide the transcript as a bonus.
You could offer the product preparation materials, such as your notes, as a bonus.
You could take another day and just create another “swift product” or a short report to accompany it as a bonus.
You could do all of these things and create a massive bonus. It's really up to you, but providing value to your customer is most the important thing.
Especially if they are handing over money or an email address for your information.
This is an extract from Jamie Drew's "Swift Product Creation" ebook, which you can get for FREE at SwiftProductCreation.com
This is a guest post by Jamie Drew.
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