Posts Tagged ‘Blog’

How to get blog’s idea ?

Yesterday, I went to Kinokuniya bookstore at KLCC. What a hectic day.

So many book. I went from section to another section. Looking for interesting book. Actually, I didn’t look for any book. It was just my new hobby to visit any nearby bookstore.

When I was at bookstore, what I looked, was not the book’s  title only. I also looking for its cover design and how the presentation being made. It gave me new idea on how do I blog.

A second before I went out from the bookstore, ideas triggered. I was looking for one specific book. I wen from category to another category and, bump…the idea came in.

It happen when I suddenly got the answer for one of the question emailed to me.

"Where to get the blog’s idea ?"

One of the answer is, BOOKSTORE. Yes it is. If you don’t have idea on what o blog. Why don’t you go to the nearby bookstore?

How its work? If you really don’t have the idea, why don’t you use categories as your niche. I mean, most of the bookstore out there, categorize the books into their categories. As example, War & History. You can write a blog talking about history, war or even both of it.

What to write?

Don’t worry. Write about the book you found on that categories. You can write the summaries or even a preview on what is written on the book.

Get the idea?

Nah, I hope your  "What to blog" problem will be solve with this idea.

PS : Inspiring Business Quotes

Edited: March 15th, 2009

7 days to blogging success : Day 4|Sparkling Blog Writing

 Sparkling Blog Writing

 
Blog writing is not like others forms of marketing writing.  If you want to use your blog to draw customers, you need to create a blog that is casual and interesting without being too sales-oriented or to aggressive in marketing.  Interestingly, the company blogs that do not promote and aggressively push their product and company often generate great company marketing and advertising as readers enjoy reading the blogs more without obvious pushes to buy.
 

What Types of Writing to Use 

 
To make your blog writing sparkle – and to make it spark sales – do include types of writing that readers will enjoy or find useful:
 
  • •Information about the company.  Including contact information, FAQs about your company, company or product manuals and other information makes it easy for readers to find what they need about you – which encourages readers to refer to your blog each time they need to know about your company.
 
  • •Job opportunities and company culture. Listing job openings and information about philanthropic causes your company is involved in as well as information about the atmosphere of your company is useful for job hunters.  It is also an easy way to get more readers interested in you company.
 
  • •Comments about the company and personal comments from workers. Personal comments are what really set blogs apart from other types of online writing.  Personal comments from company leaders and employees let readers know what your company is really like.  It can also improve sales, as customers are likely to develop brand loyalty if they see your company as a “face” or voice rather than just an impersonal logo.
 
  • •Value-added content for readers. Providing useful and handy information is one of the best ways to get readers to your site – and to get readers interested in your product.  Offer screensavers with your company logo, contests, tips, and useful articles, and you are more likely to get a regular group of readers.
 

Adding Style to Your Blog Writing

STYLE

 
  • • Keep it short. Like other types of online writing, blogging tends to rely on short paragraphs and small pages with links rather than big blocks of text.  Also, using the active voice (“We have opened a new division” rather than “A new division has been opened”) is also good for developing a nicer style.
 
  • •Let your logo do the talking. Rather than trying to promote the company constantly in your text, try making your text keyword-rich and value-added content rather than too “salesy.”  Instead, have your company logo clearly displayed on the page and mention the company as a workplace.  Your readers will still know about your company, but without feeling as though they are reading an ad.
 
  • •Stay enthusiastic.  Write about what you care about and write with genuine passion.  Writing dry copy just because you feel a blog is a useful marketing tool will not get you more readers or more customers.
 

Edited: February 12th, 2009

7 days to blogging success : Day 3| Get More Readers for Your Blog, Get More Customers

 

There are several ways to make your blog one of the “hot” blogs online.  Traditionally, those companies that have the largest star-power have had the most popular blogs, since everyone loves to read about celebrity or success.  However, a great many smaller companies and individuals are developing large followings on the web. You can, too, with this simple lesson.

 

Keep it Rich

 
Keyword-rich, that is. Blogs are a great way to generate keyword-rich content, especially if you update your blogs each day. In fact, for some smaller businesses, blogs make more sense than hard-to-create web pages.  Blog software makes creating a blog almost automatic while the spiders on search engines seem to favour high-quality and often updated keyword-rich blogs.  
 

Steps to take:

 
  • •Keep keyword content high with plenty of keywords.  As you write your blog entries, do try to use not only keywords having to do with your topic, but also synonyms for your keywords.  This will help your readers find you more easily on the Internet.  For example, if you offer discount fashions, use a variety of keywords, including “discount fashions,” “cheap designer wear,” “discount clothing” and others.
 
  • •Provide quality, often-updated content.
 
  • •Specialize.  The best way to make use of the search engine optimisation of blogs is to narrow your focus.  Rather than developing a hodgepodge of ideas and themes, write with one theme in mind.  It will help ensure that people looking for information on your topic will always find you through a search engine.
 

Join the Community

 
Make sure that you promote your blog by joining the blogging community.  Creating a larger presence for your blog online will result in more blog readers and possibly, more customers:
 
  • •Add the address for your blog to email signatures and include mention in any ezine or email newsletter you have to let readers know about your blog.
 
  • •Mention your blog on appropriate forums.  For example, if your company offers resume writing services, consider writing about your blog in job-hunt forums.  
 
  • •Allow for readers’ commentary on your blog.  Many online blog publishing programs already allow this.  If your readers can post their comments and read the comments of other readers, they are more likely to return to your blog regularly, and so keep your company name in mind.
 
  • •Make your blog searchable through your interests. Many blog programs allow you to create a user profile, which allows readers to search for you and your blog by interest topic and locations, in many cases.  Do not overlook this simple way to draw readers.  Simply fill out your profile, taking care to use many “interests” to attract more readers and browsers. 
 

Edited: February 11th, 2009

7 days to blogging success

 New to blogging world? Or maybe, you don’t even have a blog. 

Never mind, it is not the end of the world yet. You are at the right time and at the right place. Starting tomorrow, I’ll write 7 posts about how to success in blogging.

The overview below may give you some idea what you will learn in the next 7 days.

 

Lesson #1 - Blog Basics. Get an overview of the steps for successful blogging. This is the foundation. It’ll put you on solid ground. No worrires about falling down. 

Lesson #2 - Blog marketing ideas that sell. You’ll get real insight into writing what your readers want to know. Don’t do this and you’ll leave money on the table. Ouch! 

Lesson #3 - Discover the different writing styles that have been found to successfully draw and keep readers. Once you have them, you’ll want to keep them hooked. Here’s how. 

Lesson #4 - Find out how to make other people’s blogs pay off for you! Blogging has turned into a community. Be part of it and succeed faster! 

Lesson #5 - Managing your blog for success. Discover some of the easy things you can do to make sure that your blog is perceived as truly wonderful resource! 

Lesson #6 - Learn about TrackBack, a system used to see who’s talking about your blog. Use this and make your blog the center of attention. 

 

Lesson #7 - Learn how to really build up the benefits of your blog to your readers and how to get more hits on your blog. 

 

So, bookmark this page or simply subscribe my blog by clicking here >>> Read this blog by Email

So you will not miss any lesson.

All the best !

Edited: February 8th, 2009

PPC Advertising Networks

 Google AdSense is the most popular option under this category, but there are also others. Basically you need to sign up with the network and paste some code snippets on your website. The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click.

 

The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC).

 

The CTR depends on the design of the website. Ads placed above the fold or blended with content, for instance, tend to get higher CTRs.

 

The CPC, on the other hand, depends on the nice of the website. Cancer, real estate and college education are examples of profitable niches (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click).

 

The source of the traffic can also affect the overall CTR rate.
Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often.
Social media traffic, on the other hand, presents terribly low CTRs because these visitors are tech savvy and they just ignore ads.

List of popular CPC advertising networks:

 

·Google Adsense

· Yahoo! Publisher Network (YPN)

· BidVertiser

· Chitika

· Clicksor

· Adbrite

Edited: December 29th, 2008

Why blog ?

Why do people blog?

Here are some common answers :
1. Release tension
2. Want to share ideas
3. Create brand awareness
4. Brand your name
5. Make money
6. Make money
7. Make money
:)

Which one are you ?

Edited: December 12th, 2008